Performance Marketing (PPC) Manager

Do you enjoy turning ad spend into measurable revenue?
Can you build structured acquisition systems instead of just launching campaigns?

We at pandomoto.com, a premium motorcycle gear brand, are looking for a hands-on
Performance Marketing (PPC) Manager who fully understands paid acquisition and can own our advertising channels end-to-end.

This is a senior, hands-on role focused not only on running ads, but on building a scalable acquisition engine across multiple channels and continuously improving ROI.

Role Description

As a Performance Marketing (PPC) Manager, you will take ownership of our paid acquisition ecosystem.
You will manage Google Ads and other paid channels, structure campaigns, optimize funnels and ensure profitable scaling.

You will work closely with e-commerce, analytics and creative teams to identify growth opportunities and eliminate inefficiencies.

The goal of this role is to turn advertising from campaign management into a predictable and scalable revenue system.

Responsibilities:

• Own and manage paid acquisition channels (Google Ads, Meta Ads and other platforms)
• Structure and optimize account architecture, campaigns and bidding strategies
• Scale profitable campaigns while maintaining target ROAS
• Continuously analyze performance data and implement improvements
• Develop and test creatives, audiences and landing page hypotheses
• Identify bottlenecks across the funnel (ads → landing → checkout)
• Collaborate with creative and e-commerce teams on conversion improvements
• Manage budgets and allocate spend based on performance
• Build clear reporting and performance dashboards
• Test new acquisition channels and expansion opportunities
• Implement tracking, attribution and measurement best practices
• Reduce dependency on guesswork by building data-driven decision making

Requirements:

• Strong hands-on experience with Google Ads (Search, Shopping, Performance Max)
• Experience managing additional paid channels (Meta, YouTube, Display or similar)
• Proven ability to scale campaigns profitably in e-commerce
• Deep understanding of attribution, tracking and conversion measurement
• Analytical mindset and comfort working with performance data
• Ability to independently make optimization decisions
• Experience working with budgets and ROI targets
• Strong English communication skills
• Experience working in fast-paced environments

Nice to have:

• Experience with Shopify or DTC brands
• Familiarity with GA4, GTM, data layers and tracking setup
• Understanding of CRO principles and landing page optimization
• Experience with creative testing frameworks
• Interest in motorcycles / riding culture

Salary:

• Negotiable depending on experience (senior role).

Benefits

• Be part of one of the most innovative brands in the motorcycle industry and directly influence customer experience worldwide.
• Work directly with founders and core team, with real ownership and decision-making power.
• Hybrid work model with flexibility and autonomy.
• Real impact on company operations and long-term growth.
• Competitive salary and performance-based bonus system.
• Opportunity to build and shape a department from the ground up.
• Company hangouts, team events and brand trips.
• Bike test rides and access to new product launches.
• Company motorcycle available for use.
• Professional growth opportunities as the company scales internationally.
• Supportive, rider-driven culture built on trust, respect and results.

At PANDO MOTO, we value diversity and are committed to creating an inclusive and supportive workplace. We encourage applicants from all backgrounds to apply.

Join us on this thrilling ride and help us shape the future of influencer marketing in the motorcycle industry!